Instagram, which was formerly thought to be the best place to share images, has experienced a boom in engaging video content. According to Statista, there will be 1.4 billion Instagram users by 2025, making it the preferred medium for many influencers and producers. Instagram video may work wonders for both sponsored and organic promotions.
To learn more about Instagram video formats and how to make the best ones for your audience and brand, read our guide, and how an SEO company in Lichfield can help you achieve marketing heights.
Which four types of Instagram videos are there?
Knowing the four distinct kinds of videos you can utilize and how each can market your goods or services differently is crucial when posting on Instagram.
1. Stories on Instagram
Instagram Stories are brief videos that last between 15 and 60 seconds that vanish after a day. In contrast to the more polished in-feed marketing films, this kind of ephemeral content has gained popularity as a means of showcasing unpolished, informal, genuine, and amusing content. Instagram Stories seem less staged and more authentic.
Additionally, stickers, text, filters, polls, and emoticons all be used to improve your Stories. Additionally, you can save Stories on your profile as a collection (such as reviews or forthcoming events) under the Instagram Story Highlights area.
Because stories vanish after 24 hours, unlike your feed, they are an excellent method for marketers to test out various kinds of content. They are also a powerful tool for increasing brand awareness and grabbing users’ attention. FOMO is triggered by this style because people want to look at the video before it disappears.Â
2. Instagram VideoÂ
Reels are the platform’s adaptation of the TikTok-popularized vertical video format. Instagram has produced full-screen, portrait-oriented videos, in contrast to TikTok. Your uploaded videos are immediately displayed as reels. This implies that making a typical video post is not an option. The good news is that this allows you to post larger and longer films.
Millennials and Gen Z users are big fans of reels. According to Social Insider data, reels are usually the best-performing video content on Instagram, with an average engagement rate of 1.48%. Reels are a great way to highlight interesting facets of the brand’s personality while incorporating product tags and hashtags. Reels’ material is frequently viewed by users as more “authentic” than that of professional videos.
3. Videos in Instagram Feeds
In the past, Instagram videos merged in-feed and IGTV. These outdated features are now being joined by Instagram feed videos, which are posted as Reels (but they still appear in a company’s Instagram feed).
4. Live on Instagram
You may stream videos to your followers in real time with Instagram Live. While you’re streaming, your followers can watch in real time or later as a Story. Broadcasting live requires bravery because so many things can go wrong! Live video is a really captivating format that allows you to be more “authentic” and “in the moment,” so it’s worth a try. People can notice aspects of your brand that they might not otherwise see.
Your live video shouldn’t be overly contrived, but you should be ready for it attentively (you might find that creating an outline for your video script helps you remain on course). Make sure your internet connection is strong, then try to broadcast as clearly, sharply, and steadily as you can.
Additionally, before going live, make sure you have a clear story in mind. If you want to engage a potential consumer or prospect, you should incorporate storytelling into your live video. Additionally, simply incorporate the faults into the live experience if something goes wrong on the day!
Become an Expert in Instagram and Social Media Videos
Discover how to make videos that draw in, sway, and involve viewers. Develop a social strategy by collaborating with a digital marketing agency, understand AI and social commerce, employ social advertising, learn how to include video into your content marketing, gain insights from analytics, and provide outstanding social customer care.Â
